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Lơ tơ mơ 
Cấp bậc: Thành viên mới
Tham gia: 2/4/2021
Bài viết: 3
Đến từ: sunxuemei
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Even popular sports games like EA's NHL franchise observed growth last quarter with engagement in the match up 13%. "Our fans are telling us that they want more of everything EA Sports could deliver," Wilson said. "They're playing more of our matches than ever before. They are spending more time together with our content. And they're connecting with one another, the players, and teams and sports that they love throughout our adventures. "To capitalize on the increasing interest in sports gaming, EA is planning an aggressive growth with its EA Sports lineup starting with its largest and most popular game, FIFA.
Launch new sports games.Soccer is the planet's most popular sport, and there's no better way to capitalize on that interest than simply just by releasing more experiences on the largest and fastest-growing gaming platforms, that are mobile devices. EA has experienced great success with FIFA Mobile at Asia in which the game has 21 million gamers. But there is more to come.
It only recently announced a new license extension together with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As a part of the agreement, EA will launch multiple mobile offerings within the FIFA franchise, such as a free-to-play PC variation. The company believes that these games could hit 80 million gamers in more than 15 nations.
The pending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will help EA in this extensive expansion strategy across EA Sports. Glu Mobile can help expand EA Sports franchises on mobile, provided the success Glu Sports has experienced its Harness Sports Baseball Buy FIFA Coins franchise. And now EA believes Codemasters, that possesses high racing games like F1, soil, along with Project Cars, will empower EA Sports to innovate and expand its international market for racing entertainment.
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